Jura E10 Review: Is It Really New, or Just a Simple Cold Brew Update?

If there’s one thing I’ve noticed in my fully automatic espresso machine reviews, it’s that once manufacturers have latched onto a trend, they don’t want to let it go. Right now, for example, cold brew is all the rage – whether customers actually want it or not.

That’s the only way I can explain the existence of the Jura E10. After all, if it didn’t have a few new cold brew drinks on board, there would be hardly any difference between it and the mid-range classic, the Jura E8.

We’re also paying a pretty hefty premium for these frosty add-ons. While that’s no surprise coming from Jura, it still inevitably raises a question: Is it even worth it? And if so, for whom? I’ll do my best to answer these questions in my Jura E10 review.

Jura E10

For fans of cold drinks

Very high quality

Cold brew and sweet foam functions

Good cold extraction

Quiet operation

Outdated user interface

Rather overpriced

CHECK PRICE

All specifications

Jura E10
Manufacturer	Jura
Model number	15720
Product category	Super automatic espresso machine
Removable brew group
Housing material	Plastic
Color options	Cosmic Black, Ice Blue, Onyx Grey, Piano White,
Milk frother	Cappuccinatore
User interface	Color TFT with buttons
App
User profiles	Memo function only
Removable water reservoir
Water reservoir capacity	64.2 fl oz / 1.9 l
Number of boilers	1
Pump pressure	15 bar
Maximum cup height	6.0 in / 15.2 cm
Minimum cup height	2.6 in / 6.6 cm
Grinder	Stainless steel conical burr grinder
Grind adjustment levels	7
Bean hopper capacity	9.9 oz / 280.0 g
Pre-ground coffee bypass
Grounds discard container capacity	16
Specialty drinks	36
Pre-infusion
Adjustable coffee temperature
Adjustable milk foam temperature
Adjustable milk temperature
2-cup function	Yes (non-milk drinks only)
Pot function
Hot water function
Hot milk function
Milk foam only option
Water filter
Power consumption	1450 W
Weight	22.0 lb / 10.0 kg
Dimensions	13.7 x 10.6 x 17.6 in 34.8 x 26.9 x 44.7 cm
Warranty	2 years
Notes	Included Accessories: User manual, coffee scoop, syrup attachment, water filter, cleaning supplies
Current price on Amazon	$2,599.00
All specifications

Overview & Comparison: What Can the Jura E10 Do?

What Jura considers “mid-range” in its fully automatic coffee machines has long been considered top-of-the-line by other manufacturers – at least in terms of price. The long-established E line is defined by a classic operating concept, a manageable selection of coffee specialties and prices ranging from around $1,500-$2,500.

While some models in the series seem to have had limited success, the Jura E8 is now in its fifth generation on the market. In my testing, it has consistently scored top marks for taste, good marks for ease of use and so-so marks for price.

On the other hand, the Jura E10 seems intended to build on the E8’s success story, but attract new buyers as a fully automatic coffee machine with a cold brew feature. It looks like it won’t replace the E8, but rather complement it. Personally, I’m not entirely sure if that makes sense.

Jura E10 vs Jura E8

In my experience, Jura is known for releasing fully automatic coffee machines where you sometimes need a magnifying glass to spot the differences. I’ve also “caught” them on several occasions secretly retrofitting new features into older models, thereby undermining their own “innovations.” That doesn’t seem to have happened with the upgrade from the E8 to the E10. Still, the differences are very minor:

From a technical standpoint, I can’t say whether the newer P.A.G.2+ grinder in the E10 is significantly better. In any case, the Jura E8 achieved better results in my noise level test. Still, in terms of cup results, both deliver the same, consistently top-notch Jura quality.

It should already be obvious which machine I would generally recommend: If you aren’t a cold brew fanatic, there’s no need to drop a bunch of extra cash on the E10. After all, both machines offer “light brew,” which is just a fancy term for lukewarm coffee.

See Also: Jura E8 Review

Jura E10 vs. DeLonghi Eletta Ultra

To understand why Jura’s mid-range model is actually a bit of a rip-off in terms of price and features, we need only look at DeLonghi’s current top-of-the-line model. The DeLonghi Eletta Ultra will be available in the United States very soon. I’ve already tested it out in Europe, where it currently costs about 150 euros less than Jura’s model and offers significantly more:

I’ve always believed that cold coffee without cold milk foam is kind of pointless. After all, otherwise we have to chill the milk with ice cubes, which waters down the drink.

Even the best DeLonghi espresso machines may not be as elegant and alluring as Jura machines, but in the Jura vs DeLonghi showdown, the Italians are now making increasingly compelling cases as to why you might be better off going with something a little more utilitarian-looking.

Related: DeLonghi Eletta Explore Review

Setting Up the Jura E10 Fully Automatic Coffee Machine: Simple or Just Old-Fashioned?

I often argue that simple button-based user interfaces have many advantages. For example, they are often a better alternative to touchscreens for users with disabilities.

But I still stand by my opinion that a modern fully automatic machine costing well over $2,000 shouldn’t be sold without touchscreen controls. Otherwise, the whole thing no longer comes across as simple, but rather as outdated and a bit of a rip-off.

On the other hand, with the E10, Jura doesn’t fall into its usual trap. Instead of relying on odd control concepts and menu ideas, the Swiss company has opted for clear menu navigation. At least for the most part.

The 36 specialty coffees are organized into four distinct categories (hot, cold, lukewarm, sweet), and the settings are generally self-explanatory. Just don’t forget to always place your coffee glass or best espresso cup under the correct spout.

P.A.G.2+ Grinder: Adjustment Settings & Noise Levels

Jura’s Professional Aroma Grinders have a clear advantage: Since they revert to a relaxed, unstressed state between grinding cycles to remove coffee residue from the stainless steel burrs, you can adjust the grinder at any time – whether it’s running or not.

Incidentally, if you’re used to other grinders, keep in mind that Jura has recently reversed the numbering of its seven grind settings – 1 is the coarsest, and 7 is the finest. I guess this makes sense in isolation, but can easily lead to incorrect settings when compared to the rest of the grinder world.

However, this relaxation technique makes it easier to adapt the Jura E10 to a specific beverage profile. And that’s necessary:

For all hot drinks, I recommend setting the grinder to level 5 out of 7; for all cold drinks, you should set it to the coarsest setting (1 out of 7). This has to do with the longer contact time between the water and coffee grounds; due to the reduced surface area of each particle, the coarse grind size prevents over-extraction.

During my Jura E10 review, my phone app registered 67.4 decibels when the grinder was working, making it louder on paper than some of its competitors. But in reality, the grinding noise isn’t annoying. As we’ve come to expect from Jura, the excellent build quality of the entire machine ensures outstanding sound insulation.

Optimizing Coffee Volume and Strength Settings

There are no surprises when it comes to the volume and coffee strength settings for hot beverages. For an espresso, select 1.5 ounces (40 milliliters); for coffee, select 4 ounces (120 milliliters). As always, you should set the coffee strength higher, even if you’re using particularly full-bodied beans. Ultimately, though, it comes down to your personal taste.

Customizing Cold Brew Drinks

Let’s face it, Jura wouldn’t be Jura if the Swiss didn’t come up with some silly idea at some point in their operating concept for the E10:

Normally, you can access the advanced settings for a beverage by pressing and holding the button next to the corresponding icon. However, if you want to adjust the cold beverage options on the Jura E10, the machine will prompt you to go to the corresponding hot beverage option.

That’s complete nonsense, since hot extraction works differently than cold extraction. Depending on the roast and the coffee beans, using more or less coffee grounds per brew – or adjusting the volume of coffee – is important for bringing out the best flavor.

In practice, based on my experience during testing, this is only necessary for cold brew coffee, but it’s especially important here: a significantly weaker brew highlights the drink’s lighter character. No matter which coffee beans you use.

Milk Foam Preparation

Jura’s milk system measures the amount dispensed in seconds, and it works differently on each machine. For that reason, I can’t make any recommendations for the optimal amount. You’ll need to experiment to find the ideal amount for your cup and the beverage you’re making.

Still, when you’re preparing a latte macchiato, I recommend setting the pause between dispensing the milk foam and the coffee to 20 seconds. That’s the ideal amount of time to achieve really nice layers.

Also, don’t forget that all drinks with milk foam are dispensed from the separate spout on the front right side. As mentioned earlier, unfortunately, the machine won’t remind you of this.

How Do Espresso and Coffee From the Jura E10 Taste?

Delivered at 133 degrees Fahrenheit (56 degrees Celsius), this hot espresso seems a bit too cool on paper. However, in the cup, it’s a perfectly heated, classic Jura brew with full-bodied chocolate notes and top-notch flavor profile.

I really liked the fact that Jura treated the dark roast beans I used in a gentle way, extracting them so well that my espresso never tasted bitter or overwhelming.

Clocking in at 158 degrees Fahrenheit ( 70 degrees Celsius), the coffee will win over even those with frostbite – and you can get it even hotter if you’d like; after all, we brewed it at the lowest setting. It, too, offers just the right amount of oomph, though the dark chocolate notes are naturally more subtle.

How Does the Jura E10 Milk Foam Measure Up?

For me, the perfectly layered latte macchiato at 136 degrees Fahrenheit (58 degrees Celsius) was one of the highlights of my Jura E10 review. This also proves that a large-volume drink consisting of two-thirds milk can handle a darker coffee roast profile.

The sweetness of the milk and the dark chocolate notes of the espresso play off each other perfectly. And together, they taste like a really rich chocolate cake that makes you want more than just one slice.

While the milk foam quality isn’t anything out of the ordinary for Jura, it did remind me once again that the prices of these machines are, in many cases, actually justified – marketing and image aside.

How Does the Jura E10 Cold Brew Taste?

Since cold brew has become almost a standard feature these days, I now pay close attention to exactly what a manufacturer means by “cold brew” – without ice cubes, of course. The Jura E10 really stands out in this regard:

The espresso reaches a high of 84 degrees fahrenheit (29 degrees Celsius), and can be quickly cooled down to nearly 0 degrees with ice cubes. In my opinion, the addition of ice cubes is the key to turning a perfectly good cold brew into a truly delicious one.

Even without ice cubes, the cold coffee is delivered at only about 80 degrees Fahrenheit (26 degrees Celsius), and makes for a wonderfully refreshing summer drink that also pairs well with tonic water.

Since the E10 doesn’t have a cold foam function, the cold brew cappuccino comes out of the machine at 129 degrees Fahrenheit (54 degrees Celsius), and therefore requires ice cubes. However, I’m of the opinion that ice cubes don’t really belong in milk-based drinks. You can improve this by using less ice and adding a second cold espresso, but it’s certainly not for everyone.

Jura E10 Cleaning and Maintenance: You Know What to Do!

If you know one Jura coffee machine, you know them all. Since you can’t (and don’t have to) remove the brewing unit, it’s even easier to clean the Jura E10 properly.

To do this, run all the necessary cleaning and rinsing cycles daily, descale the machine regularly and diligently follow the machine’s instructions. Once again, the Swiss demonstrate their deep understanding of what ensures a coffee machine’s longevity: the easier and more thorough it is to maintain, the better.

Verdict: Jura E10 Review

Jura E10

For fans of cold drinks

Very high quality

Cold brew and sweet foam functions

Good cold extraction

Quiet operation

Outdated user interface

Rather overpriced

CHECK PRICE

All specifications

Jura E10
Manufacturer	Jura
Model number	15720
Product category	Super automatic espresso machine
Removable brew group
Housing material	Plastic
Color options	Cosmic Black, Ice Blue, Onyx Grey, Piano White,
Milk frother	Cappuccinatore
User interface	Color TFT with buttons
App
User profiles	Memo function only
Removable water reservoir
Water reservoir capacity	64.2 fl oz / 1.9 l
Number of boilers	1
Pump pressure	15 bar
Maximum cup height	6.0 in / 15.2 cm
Minimum cup height	2.6 in / 6.6 cm
Grinder	Stainless steel conical burr grinder
Grind adjustment levels	7
Bean hopper capacity	9.9 oz / 280.0 g
Pre-ground coffee bypass
Grounds discard container capacity	16
Specialty drinks	36
Pre-infusion
Adjustable coffee temperature
Adjustable milk foam temperature
Adjustable milk temperature
2-cup function	Yes (non-milk drinks only)
Pot function
Hot water function
Hot milk function
Milk foam only option
Water filter
Power consumption	1450 W
Weight	22.0 lb / 10.0 kg
Dimensions	13.7 x 10.6 x 17.6 in 34.8 x 26.9 x 44.7 cm
Warranty	2 years
Notes	Included Accessories: User manual, coffee scoop, syrup attachment, water filter, cleaning supplies
Current price on Amazon	$2,599.00
All specifications

If, contrary to my prediction, the Jura E10 does indeed replace the Jura E8, I think this new “mid-range” fully automatic coffee machine is a good choice. Then again, If the E8 remains on the market, I see no reason why you should opt for the E10.

The price is pretty steep, even when you factor in the new grinder and the cold brew options. And as with many of the models in my guide to the best fully automatic espresso machines, I see cold brewing as an added feature, not the main reason to buy this machine.

Ultimately the Jura E10 doesn’t have any outstanding features that set it apart from other models from its own brand and series. That doesn’t change its generally high rating, though. After all, we’re dealing with a Jura fully automatic coffee machine in the best sense of the word. The Swiss really do know how to deliver quality – even when they aren’t trying that hard.